It was updated on September 1 with new information about the proposed California Artificial Intelligence Safety Bill.
At Apple’s Glowtime event scheduled for Monday, September 9, Tim Cook and his team will launch the new iPhone 16 and iPhone 16 Pro family. In doing so, they will reveal their vision of intelligent manufacturing to the public. But what if Apple wisely chooses to ignore the AI-powered elephant in the room?
The October 2023 launch of the Pixel and Pixel 8 Pro saw Google christen its Android smartphones as “the first AI phones.” The mobile phone market has followed the advice given from Mountain View. Every modern smartphone implementation uses Generative AI to create new content out of whole cloth by summarizing text, creating images that didn’t exist, and more.
Where Android has led, Apple is following.
Apple following trends is not new – the late arrival to Augmented Reality is the latest, but you can also add things like wireless charging, install third-party software, or even add cut and paste to audio. This has been used “in a way that only Apple can” and often includes magic such as AirPower or Spatial Video. You can add AIs to the list with the well-known Apple Intelligence as a kind of magic.
Apple’s approach to this new world of artificial intelligence, putting magic aside, looks remarkably like the offerings from Android and various Google partners, such as rewriting text in a different way, summarizing text and information, and creating new images and videos. There will be subtle differences in the implementation – mainly in the UI and display – but Apple is following a path that its rivals have been following for months.
Yet the dangers of artificial AI are becoming apparent every day. As smartphones bring AI closer to common use and to more people, its dangers become more apparent. Researchers are investigating and presenting real-life situations; The paper “Generative AI Misuse: A Taxonomy of Tactics and Insights from Real-World Data” was written by people from Google DeepMind, Google.org, and Jigsaw. abuse during this period, including the motivations, methods, and how attackers take advantage and abuse various systems (eg, images, text, audio, video) in the wild.”
The new AI tools in the Pixel 9 family, soon to spread on Android, allow thoughts to become cognitive tools. The Verge’s report on the matter (Google’s AI tool ‘Reimagine’ has helped us add damage, disasters, and corpses to our photos”) explains what is possible. .
Is this the path Apple wants to follow?
I’m clearly talking about artificial intelligence here. Some jobs in the AI ​​world aren’t technically difficult. Machine Learning is a subset of AI and can be found in several key areas of iOS; including fixing FaceID unlocking, combining multiple images to create a single image from the camera, smart suggestions in the user’s calendar, and a predictive dictionary in the keyboard.
In particular, all of them save their data and organize it on the device. They support and facilitate actions on the iPhone with clear and clear boundaries, providing well-known benefits. The difference between machine learning searching for faces in your photo library is a far cry from generating new faces from a crowd.
Update: Sunday September 1: Following passage of California’s Artificial Intelligence Safety Bill (SB 1047) through the State Assembly and Senate, it awaits Governor Gavin Newsom’s signature. They have until the end of September to decide whether to allow the bill to pass or veto it. Vox’s Sigal Samuel, Kelsey Piper and Dylan Matthews report this week on key voices in California’s tech industry who oppose the bill and hope Governor Newsom will veto the bill:
“Supporting SB 1047 are nearly all technology companies, including OpenAI, Facebook, the powerful investors Y Combinator and Andreessen Horowitz, and some academic researchers who fear it threatens open AI models.”
There are California companies that believe the bill is good for the industry and agree to the changes that have been made to make it work:
“Anthropic, another AI heavyweight, asked to lower the bill. After many changes were implemented in August, the company said that the benefits of the bill “were likely to outweigh the costs.”
The bill contains provisions to protect whistleblowers, requiring companies to spend more than $100 million on AI studies to have security policies that would allow AI models to be turned off if needed, to have third-party investigators. these security measures, and more.
A passage or otherwise of SB 1047 will set the tone for discussions about the regulation of artificial intelligence and other forms of AI in the coming months and years. Is this seen as an area that needs to be regulated, or should technology companies be allowed to invest in technology regardless of its impact on society? This is the area that Apple is moving into with the AI ​​software for the new iPhone models.
Apple prides itself on its focus on the individual consumer as well as the community as a whole. It has been using this power in many areas to do what it believes will benefit its customers… which has a huge impact on Apple’s economy. Not everyone agrees with this approach, but Tim Cook and his team have shown a desire to choose lines that they should not cross.
Apple might be the last company that would take a moment to stop and think about the implications of AI rollout, to think that the risks are not fully understood, and to stop and say, “Wait a minute, this is a great idea. But we see that people are at risk and artificial AI can continue.”
If Apple wants its creative genius to stand out, the right move might be to not play the creative game. It can use AI as it does now, with neural networks, machine learning, knowledge graphs and so on. It can use its political soft power to define the AI ​​game as a field of assistive technology and intuitive services instead of the Tulip Bubble of predictive engines seen across Silicon Valley.
Tim Cook’s Apple has repeatedly shown that it is willing to isolate and block apps and services it believes could harm users until the problems are addressed. Limiting AI development on the iPhone 16 and iPhone 16 Pro could give companies time to rethink their actions before the digital pandora’s box closes.
Now read the latest iPhone, iPad, and MacBook topics in Apple’s latest Forbes…
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